Another boomer cut the cord this week. My sister-in-law emailed friends and family that she canceled her land-line. That represents a savings of $45/month that used to go to the phone company.
She's part of the growing group of "older" Americans (that's in marketing terms only) who are pushing telephones to the tipping point. If you think 20% is a meaningful percentage, you'll see it as a major part of an expected ripple effect whereby a fifth of Americans cancel home phones and rely on cell phones instead.
Age is important in the equation. In the early 2000s, the people who gave up their land-lines tended to be young and/or poor. As we march through 2009, the proportion of cancelers who are middle-aged and retired will go up and presumably turn the ripple into a wave.
The cancelers are gleeful at reducing their monthly bills. But some will replace that bill with another communication charge. The replacers are more likely to be the boomers, not the young or the poor.
© 2009 Mary Bold, PhD, CFLE. The content of this blog or related web sites created by Mary Bold (www.marybold.com, www.boldproductions.com, College Intern Blog) is not under any circumstances to be regarded as professional, legal, financial, or medical advice. Or education advice. Or marital advice. Or even a tip.
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