Marketing that lasts longer than a flyer

This is my favorite element of house marketing. Well, besides the fact that Realtor.com now allows 25 photos.... Still, the idea of putting some of those photos on a complimentary water bottle is pretty darn clever. As older boomers, Tom Bold and I started buying houses back when even a paper flyer was rare. Eventually, the flyers became more plentiful and desktop printing made even color a common feature. (The fact that many flyer boxes outside of listed properties become empty and are never replenished continues to amaze me.)

Disclosure statement: Blogs are required to disclose whether the author has received compensation for any product. 99% of the time, my disclosure statements say something like "I have no relationship with…." But today I am amused and eager to report that the product here (the house for sale, not the water bottle) is mine and I certainly do hope to realize compensation from it. The web site mentioned, Realtor.com, is strictly reporting: I have no relationship with that site and receive no direct compensation from it. (This blog's only monetary reward comes through google.adsense links, which are selected by Google, not by me.)

© 2010 Mary Bold, PhD, CFLE. The content of this blog or related web sites created by Mary Bold (http://www.marybold.com/, http://www.boldproductions.com/, College Intern Blog) is not under any circumstances to be regarded as professional, legal, financial, or medical advice. Or education advice. Or marital advice. Or even a tip.