Disappearing Brands in the Great Recession

We can/should distrust too many economic predictions especially seeing as how our own investment advisers didn't see the Great Recession coming. Still, when it comes to seeing a list of brands predicted to disappear, I'm drawn to it.

The current list comes from 24/7wallst.com and it covers 12 brands across several categories of goods. Auto, no surprise. Mid-scale clothing stores, um, little surprise. Airlines, well, logical but still a surprise probably because planes are so big and when we are in them we put our trust in them. It's then unbelievable to think something we put trust in (with our lives, after all) cannot stay in business. Purely psychological, of course.

The list is called Twelve Major Brands That Will Disappear.

© 2009 Mary Bold, PhD, CFLE. The content of this blog or related web sites created by Mary Bold (www.marybold.com, www.boldproductions.com, College Intern Blog) is not under any circumstances to be regarded as professional, legal, financial, or medical advice. Or education advice. Or marital advice. Or even a tip.

Names Matter, even for economic downturns

What we call a circumstance frames our response to it. Yes?

Robert Reich uses the term Mini Depression in his blog.

A website opines on styles of economists with this long blog name: Great Recession because it's not a depression. yet.

The lower-case approach is deep recession or economic downturn. Those are terms I have used pretty consistently but am ready to abandon. They do not reflect the toll on the people who are losing their jobs and their sense of security for health and wealth.

I don't care for the Great Recession because it sounds too clever. I want an authentic name, fully aware that the best descriptor may emerge a few years from now.

Bloomberg.com reports that the White House doesn't want to risk what may emerge as The Descriptor. The media types have run focus groups to find out what vocabulary will attract support from the populace. What's being touted for now? Recovery instead of recession. Investment instead of infrastructure.

© 2009 Mary Bold, PhD, CFLE. The content of this blog or related web sites created by Mary Bold (www.marybold.com, www.boldproductions.com, College Intern Blog) is not under any circumstances to be regarded as professional, legal, financial, or medical advice. Or education advice. Or marital advice. Or even a tip.