Who buys "live" gourmet lettuce?

I cannot imagine that there's a market for gourmet lettuce that arrives in the grocery in the same shape it left the earth. Who would spend $8 on a head of lettuce even if it came with its own dirt? Oh, my gosh. I did. But I'm also the person who buys wine bottles for the sake of their label designs (and then leaves the bottle in the sunny kitchen window in order to see the label every day, which is bad for the wine, I am told).

So, what's the real benefit of this vegetable purchase? Puts in perspective the price I pay for bagged and washed butter lettuce. I used to think a bag at $3.50 was expensive. Now, I think it's downright cheap.

© 2009 Mary Bold, PhD, CFLE. The content of this blog or related web sites created by Mary Bold (www.marybold.com, www.boldproductions.com, College Intern Blog) is not under any circumstances to be regarded as professional, legal, financial, or medical advice. Or education advice. Or marital advice. Or even a tip.